The Value of Trust in Healthcare Marketing Communications
Trust in healthcare communications is fundamental to the effective functioning of health systems and the well-being of patients and communities. This trust is built on the reliability, service and transparency of healthcare providers, institutions and brands. To feel trust, patients and healthcare consumers must believe that the information they receive is accurate and up-to-date and […]
Building Higher: Behind Idea Hall’s Robust Media Strategy for R.D. Olson Construction’s Hospitality Projects
In this week’s edition of the Goodness Report, we are shining a light on Idea Hall’s decade-long partnership with R.D. Olson Construction and how our team has consistently secured earned media coverage for the Orange County-based national general contracting and construction management firm. In this year alone, Idea Hall secured 30 media placements and 5.88M […]
Elevating Marketing Through Strategic Storytelling: Crafting Compelling Narratives in the Digital Age
“Marketing is no longer about the stuff that you make, but about the stories you tell,” – Seth Godin In today’s saturated market, effective storytelling is no longer a luxury but a necessity. On average, consumers retain 80% of visuals they see during the day as opposed to only 10-20% of what they see and […]
A New Era in CRE Lending – Discover A10 Capital’s Brand Transformation
In this week’s edition of the Goodness Report, we are spotlighting the collaboration between A10 Capital and Idea Hall to refresh the brand identity for this leading lender in the commercial real estate (CRE) space. A10 Capital specializes in full service, direct bridge and life company commercial loans, all serviced in-house throughout the life of […]
Creating a Community of Good: Tips for Encouraging Local Volunteerism & Engagement
In this week’s edition of the Goodness Report, Senior Account Director Meghan Webb discusses how to combat declining volunteer numbers amidst the landscape of competing priorities and a multigenerational volunteer pool who all look for something different. Volunteerism In Decline Non-profits nationwide, especially those who rely heavily on volunteer support to achieve their missions […]
Get Involved: Deep Dive Into the Digital Marketing Strategy for Second Harvest Food Bank of Orange County
In this week’s edition of the Goodness Report, we are spotlighting the multifaceted approach to Second Harvest Food Bank of Orange County’s digital marketing strategy. As the need for volunteers and donations are vital to the sustainability of Second Harvest’s mission, Idea Hall developed tactical, yet inspiring solutions encouraging audiences to “Get Involved” with Second […]
Inside the Heart of Community Leadership with Sara Sloan
In this week’s Goodness Report, we sat down with fellow Idea Hall Champion, Sara Sloan, Vice President of Integrated Communications, to talk about getting involved in community leadership. Sara’s personal journey exemplifies the essence of community leadership — a continuous evolution driven by passion and purpose. Below is an edited transcript of our conversation […]
Idea Hall x Cystinosis Research Foundation: Natalie’s Wish 2024
In this week’s edition of the Goodness Report, we are spotlighting the Cystinosis Research Foundation’s (CRF) annual Natalie’s Wish 2024 virtual fundraiser, a month-long effort occurring each April to raise funds for the continuation of vital cystinosis research, supported by Idea Hall. As a fundraiser that brings in a significant percentage of CRF’s annual donations, […]
Work Smarter Not Harder: 6 Powerful KPIs You’re Probably Overlooking by Sophie Booth
In this week’s edition of the Goodness Report, we are shining a spotlight on six marketing key performance indicators (KPIs) you may be overlooking, that can offer valuable, data-driven insights to bolster your marketing strategy and support your business goals. We live in the age of data. According to Domo, 2.5 quintillion bytes […]
Boardwalk at Bricktown- Bringing the Proposed Tallest Building in the US to Life
In this week’s edition of the Goodness Report, we are shining a spotlight on an outstanding public relations case study: Boardwalk at Bricktown, a marvel in the making in Oklahoma City. Idea Hall undertook an exciting public relations push, developing a media relations strategy for the breaking news, writing and distributing a press release in […]