2024 Idea Halliday Guide – Goodness Report

The holidays are here, and there’s no shortage of cheer in this year’s halliday guide! To help families make the most of the season, in this week’s edition of the Goodness Report, we’ve rounded up 10 of the best free family-friendly holiday events happening in our Champions backyards this holiday season. Whether you’re looking for […]
Unlock Success on Giving Tuesday: 3 Powerful Strategies to Ensure Success and Drive Donations

With Giving Tuesday arriving later than usual this year (December 3 versus November 28 in 2023), non-profits have a unique opportunity to jumpstart their campaigns and capitalize on end-of-year generosity. In this week’s edition of the Goodness Report, we’re giving you three strategies to help your non-profit get an early advantage and ensure success, even […]
Accelerating Leasing with Digital Marketing: A Must for Commercial Real Estate Owners

In today’s competitive landscape, commercial real estate owners must leverage every tool available to expedite the leasing process for office, industrial, and retail properties. Digital marketing offers a powerful solution to attract potential tenants and close deals faster. Enhanced Visibility Most tenants start their property searches online and maintaining a robust digital presence is crucial. […]
The Address of Opportunity – A Lead Generation Success Story for Leasing North Park 34, Houston, Texas

In this week’s Goodness Report, we are pleased to share the story behind the successful rebranding and digital marketing efforts that brought new life to North Park 34, a multi-tenant industrial park in Houston, Texas. This project demonstrates how Idea Hall’s integrated communications strategy helped re-introduce a newly renovated industrial park to small business owners […]
Idea Hall is Giving Back: 4,470 Pounds of Apples to Feed OC Families

The USDA report on Household Food Security released last week showed that food insecurity in the United States increased by 6% in 2023, with an estimated 47 million people living in food-insecure households, including nearly 14 million children. With this in mind, on a recent August afternoon, the Idea Hall team took a break from the office to […]
Beyond the Campaign: How Long-Term Agency Relationships Add More Value

As a business, one of the most beneficial partnerships to maintain is with a dedicated integrated communications and marketing agency. Long-term agency relationships with PR and marketing firms offer sustained value, deeper insights, and more measurable impact compared to short-term engagements, producing results where it matters. In this week’s edition of the Goodness Report, Idea […]
Celebrating 100 Years of Working Wonders – Goodwill OC’s 100-Year Anniversary

As Goodwill Industries of Orange County (Goodwill OC) approached its 100th anniversary, it knew that sharing its story was crucial to marking this milestone as well as setting an ambitious goal to double its impact and retail presence in the next decade. To spotlight its century of achievements, Goodwill OC partnered with Idea Hall to […]
The Value of Trust in Healthcare Marketing Communications

Trust in healthcare communications is fundamental to the effective functioning of health systems and the well-being of patients and communities. This trust is built on the reliability, service and transparency of healthcare providers, institutions and brands. To feel trust, patients and healthcare consumers must believe that the information they receive is accurate and up-to-date and […]
Building Higher: Behind Idea Hall’s Robust Media Strategy for R.D. Olson Construction’s Hospitality Projects

In this week’s edition of the Goodness Report, we are shining a light on Idea Hall’s decade-long partnership with R.D. Olson Construction and how our team has consistently secured earned media coverage for the Orange County-based national general contracting and construction management firm. In this year alone, Idea Hall secured 30 media placements and 5.88M […]
Elevating Marketing Through Strategic Storytelling: Crafting Compelling Narratives in the Digital Age

“Marketing is no longer about the stuff that you make, but about the stories you tell,” – Seth Godin In today’s saturated market, effective storytelling is no longer a luxury but a necessity. On average, consumers retain 80% of visuals they see during the day as opposed to only 10-20% of what they see and […]