idea hall logo white
hamburger menu icon

October Goodness Roundup: What We’re Celebrating This Month

This year, a food bank turned a free Google grant into 116,828 visits from Orange County residents looking for food. A foundation long mistaken for a county-run children’s home finally got to tell its own story on the cover of the Orange County Business Journal. Both efforts were recognized at the OCPRSA PROTOS Awards this […]

Would AI Recommend Your Organization?

Would AI Recommend Your Organization?

Our Q3 Trend Report introduced Answer Engine Optimization (AEO): the shift from competing for search rankings to competing to be the answer. The response made one thing clear. Organizations don’t just want to understand AEO; they want to know where they stand and what to do next. Let’s get practical. If someone asked ChatGPT, Gemini, […]

Introducing Compound Giving: A New Idea Hall Initiative to Grow Your Donor Base

Nonprofit growth rarely comes from one big move. It comes from small, compounding improvements across the donor journey that add up to significant growth over time: a slightly higher second-gift rate, a few more monthly converts, a stronger first touch. That’s where the idea for Compound Giving was born. If small, steady improvements can compound […]

Social Media 101: How to Build a Strategy That Works

Being active on social media is easy. Being effective is much harder. Most organizations have the mechanics down. They have accounts, content calendars and a steady stream of posts. Yet many still find themselves wondering whether all that activity is actually accomplishing anything. “ The problem usually isn’t a lack of content. It’s a lack […]

Why 2026 Is the Year Creator Marketing Became Business Infrastructure

● THE SHIFT Creator marketing has grown up. For years, creator marketing has lived on the edge of the marketing mix. Brands allocated test budgets. Success was measured through impressions, engagement rates and follower counts. Creator partnerships were often treated as standalone campaigns rather than a strategic business function. That era is ending. Across the […]

Anyone Can Make Something. Not Everyone Can Make It Matter.

ChatGPT Image Aug 12, 2026, 02 14 18 PM

Intro AI & Output Strategy Stand Out Taste In Action What’s Next Anyone Can Make Something. Not Everyone Can Make It Matter. Why strong ideas, human judgment and creative thinking matter more than ever in the age of AI. Creative teams have never had more tools at their disposal. We can generate concepts faster. Explore […]

Why Answer Engine Optimization (AEO) Is the Next Evolution of Marketing | Q3 2026 Trend Report

The Shift SEO to AEO Signals Comms Content Scorecard Playbook The Shift Search isn’t dying. It’s evolving. For more than two decades, organizations have competed for one thing: Google’s first page. Marketing teams invested heavily in search engine optimization, built extensive content libraries, researched keywords and celebrated every climb in rankings. The objective was simple: […]

23 Reasons We Still Believe in Goodness | Celebrating 23 Years of Idea Hall

Twenty-three years ago, Idea Hall was built on a simple idea: that good work can do good in the world.  Since then, we’ve had the privilege of helping launch brands, support causes, celebrate communities, navigate challenges, tell important stories, and work alongside people who wake up every day determined to make things better.  So this month, in honor of our […]

Public Relations: Building Trust in a World of Noise

In today’s fast-moving media landscape, organizations need more than visibility. They need credibility. Public Relations is the bridge between a brand’s purpose and the audiences it serves, helping organizations build trust, shape perceptions, and create meaningful connections. In an era of shrinking attention spans, endless content and constant scrutiny, organizations need more than visibility. They […]