Traditional to Tradigital: How the Pandemic Forever Changed B2B Marketing

By Rebecca Hall, APR, President & CEO, IDEA HALL We are living in a digital era. That’s nothing new. From Zoom conferencing to online shopping, the modern consumer lives online. But how has this mass migration toward digital platforms impacted the B2B world, particularly industries rooted in traditional business practices and marketing strategies? That’s where […]

Fostering Human Connection In The Flexible Future Of Work

By Brigette McInnis-Day, Forbes Even before the pandemic, flexibility was high on the employee wish list. A 2014 survey from Citigroup and LinkedIn found that 64% of respondents would turn down a 10% raise in favor of more flexibility in their work. Over the last year-and-a-half, it’s become clear that flexibility is a defining characteristic […]

San Diego Mayor Partners With Lady Gaga’s Foundation To Promote Kindness

By Sunny Skyz The Born This Way Foundation, co-founded by Lady Gaga and her mother, Cynthia Germanotta, announced the launch of the #BeKind21 campaign in the City of San Diego. The campaign seeks to encourage members of the public to practice an act of kindness each day through Sept. 21 to build kinder, more connected […]

Idea Hall Named a 2021 Top 3 PR Agency by OC Business Journal

Our team is honored to have been named a top three PR agency by the Orange County Business Journal. The list includes the top 20 public relations firms in Orange County, ranked by number of full-time employees in OC. While rooted in public relations, our agency has identified the opportunity to successfully bring marketing, branding, […]

Harvard Business Review: Where Digital Transformations Go Wrong in Small and Midsize Companies

By Cynthia A. Conway and Mitch Codkind, Harvard Business Review Digital transformation is a hot topic, but most leaders don’t understand the full scope of what it means. At a recent class in Drexel University’s Executive MBA program, one of Microsoft’s highly respected technology executives and global C-Suite advisors, April Walker, presented this definition: “Digital […]

Harvard Business Review: It’s Time to Re-Onboard Everyone

By Liz Fosslien, Harvard Business Review “I’m the most tenured person on my team,” my friend Joyce, a senior marketing manager, told me. “But I feel like a new hire.” Despite having worked at her company for four years, a slew of recent changes had left Joyce feeling unmoored. After her manager quit in June, […]

This Is How Collaboration Strengthens Your Leadership

By Steven Nelick, Entrepreneur Leadership is a critical component to the success of any business, and one of the most effective ways to blaze a trail that others will follow is to collaborate with them. Working with others is a message that executives and managers consistently push to employees because it’s clear that a company […]

US Charitable Giving Hit Record $471 Billion in 2020

By Fox Business Galvanized by the racial justice protests and the coronavirus pandemic, charitable giving in the United States reached a record $471 billion in 2020, according to a report released Tuesday that offers a comprehensive look at American philanthropy. The Giving USA report says Americans gave more to charity last year than in 2019, […]