Beyond the Campaign: How Long-Term Agency Relationships Add More Value
As a business, one of the most beneficial partnerships to maintain is with a dedicated integrated communications and marketing agency. Long-term agency relationships with PR and marketing firms offer sustained value, deeper insights, and more measurable impact compared to short-term engagements, producing results where it matters. In this week’s edition of the Goodness Report, Idea […]
Celebrating 100 Years of Working Wonders – Goodwill OC’s 100-Year Anniversary
As Goodwill Industries of Orange County (Goodwill OC) approached its 100th anniversary, it knew that sharing its story was crucial to marking this milestone as well as setting an ambitious goal to double its impact and retail presence in the next decade. To spotlight its century of achievements, Goodwill OC partnered with Idea Hall to […]
The Value of Trust in Healthcare Marketing Communications
Trust in healthcare communications is fundamental to the effective functioning of health systems and the well-being of patients and communities. This trust is built on the reliability, service and transparency of healthcare providers, institutions and brands. To feel trust, patients and healthcare consumers must believe that the information they receive is accurate and up-to-date and […]
Building Higher: Behind Idea Hall’s Robust Media Strategy for R.D. Olson Construction’s Hospitality Projects
In this week’s edition of the Goodness Report, we are shining a light on Idea Hall’s decade-long partnership with R.D. Olson Construction and how our team has consistently secured earned media coverage for the Orange County-based national general contracting and construction management firm. In this year alone, Idea Hall secured 30 media placements and 5.88M […]
Elevating Marketing Through Strategic Storytelling: Crafting Compelling Narratives in the Digital Age
“Marketing is no longer about the stuff that you make, but about the stories you tell,” – Seth Godin In today’s saturated market, effective storytelling is no longer a luxury but a necessity. On average, consumers retain 80% of visuals they see during the day as opposed to only 10-20% of what they see and […]
A New Era in CRE Lending – Discover A10 Capital’s Brand Transformation
In this week’s edition of the Goodness Report, we are spotlighting the collaboration between A10 Capital and Idea Hall to refresh the brand identity for this leading lender in the commercial real estate (CRE) space. A10 Capital specializes in full service, direct bridge and life company commercial loans, all serviced in-house throughout the life of […]
Creating a Community of Good: Tips for Encouraging Local Volunteerism & Engagement
In this week’s edition of the Goodness Report, Senior Account Director Meghan Webb discusses how to combat declining volunteer numbers amidst the landscape of competing priorities and a multigenerational volunteer pool who all look for something different. Volunteerism In Decline Non-profits nationwide, especially those who rely heavily on volunteer support to achieve their missions […]
Get Involved: Deep Dive Into the Digital Marketing Strategy for Second Harvest Food Bank of Orange County
In this week’s edition of the Goodness Report, we are spotlighting the multifaceted approach to Second Harvest Food Bank of Orange County’s digital marketing strategy. As the need for volunteers and donations are vital to the sustainability of Second Harvest’s mission, Idea Hall developed tactical, yet inspiring solutions encouraging audiences to “Get Involved” with Second […]
Inside the Heart of Community Leadership with Sara Sloan
In this week’s Goodness Report, we sat down with fellow Idea Hall Champion, Sara Sloan, Vice President of Integrated Communications, to talk about getting involved in community leadership. Sara’s personal journey exemplifies the essence of community leadership — a continuous evolution driven by passion and purpose. Below is an edited transcript of our conversation […]
Idea Hall x Cystinosis Research Foundation: Natalie’s Wish 2024
In this week’s edition of the Goodness Report, we are spotlighting the Cystinosis Research Foundation’s (CRF) annual Natalie’s Wish 2024 virtual fundraiser, a month-long effort occurring each April to raise funds for the continuation of vital cystinosis research, supported by Idea Hall. As a fundraiser that brings in a significant percentage of CRF’s annual donations, […]