Sabal Capital

Sabal Capital Branding & Support

Client Type

Real Estate


Public Relations | Content Marketing | Digital Marketing | Social Strategy | Advertising | Brand Development | Video


For more than a decade, Idea Hall has been a partner of commercial real estate (CRE) lending and investing firm Sabal Capital Partners. During this time, Idea Hall has led several iterations of the firm’s rebrand, launching and refining its website and social media presence, in addition to implementing comprehensive public relations, advertising and marketing campaigns as it evolved and grew over the years. 

Leveraging strategic media relations and thought leadership efforts, targeted speaking and sponsorship opportunities and branding that set Sabal apart from its competitors, Idea Hall elevated Sabal’s visibility in front of its target audience of CRE brokers and made it a trusted leader in all things CRE finance. In 2021 alone, Idea Hall earned Sabal 16.2M media impressions and 22 high-profile placements in key trade and regional publications like GlobeSt, Mann Report, Orange County Register, Commercial Observer, Bloomberg and more.  

These efforts have catapulted the firm into its current position as one of the top CRE lenders and investors firms nationwide, having invested more than $5 billion nationally through its investment and highly specialized lending platform.