Think Together / Orenda

The Situation

As California’s leading nonprofit provider of afterschool learning and school improvement programs, Think Together faced the challenge of expanding its impact while strengthening its brand identity. Its sister organization, Orenda Education, turned to Idea Hall to develop a comprehensive business and marketing strategy that would resonate with stakeholders, increase brand awareness among school districts, and drive fundraising efforts.

At the same time, Think Together needed to navigate evolving education landscapes and recruit top talent to support its mission. To achieve these goals, the organization required a strong, cohesive brand strategy paired with a powerful public relations campaign.

The Solution

Idea Hall worked closely with Think Together and Orenda Education to craft a brand voice and visual identity that captured the organization’s passion and mission. This identity was expressed across advertising, marketing, and business communications, ensuring a consistent and compelling message.
Public relations played a key role in expanding Think Together’s reach and influence. A strategic media campaign led to widespread coverage across 65 print and online publications, generating hundreds of millions of impressions. Broadcast media efforts successfully positioned Think Together as a thought leader in education, securing features on major television networks, including Telemundo and Univision.

To support Think Together’s recruitment initiatives, targeted media outreach resulted in hiring segment placements on high-profile stations, including KTLA-TV, KESQ-TV Palm Springs, and ABC7 Bay Area. These efforts significantly increased exposure and engagement, helping the nonprofit attract top talent to fuel its expansion.

The Impact

1. Unified Brand Identity: A compelling brand and design strategy strengthened Think Together’s positioning among stakeholders, driving engagement and support.
2. Extensive Media Coverage: 65+ print and online placements, five major TV segments, and 291M impressions increased awareness and credibility.
3. Targeted Recruitment Efforts: Hiring-focused media placements reached 60M+ viewers, enhancing recruitment efforts and talent acquisition.

Through strategic branding, public relations, and marketing efforts, Think Together solidified its presence as a leader in educational equity and afterschool learning. Idea Hall’s comprehensive approach ensured that Think Together’s voice was heard, its mission amplified, and its impact expanded.