C.W. Driver Event Branding & Support
Client Type
Architecture, Engineering & Construction
Services
Internal Communications | Branding | Public Relations | Messaging | Video
Overview
Building on C.W. Driver’s 100th anniversary in 2019, we were tasked with bringing the positioning, “One Driver,” into a new century and within a COVID-19 world. Our goal was to create a new visual identity for the 2020 annual meeting and beyond.
This included softer colors and typography designed for digital viewers. The One Driver message was expanded to include how the company achieves success: coming together, expanding, adapting, connecting, and building, all as one.
Award Winning PR
Idea Hall has been the company’s partner in promoting their good work since 2016, earning more than 150 media placements this year alone for their diverse portfolio that spans civic, commercial office, education, hospitality and multifamily.
We are also proud to have won the OCPRSA PROTOS award for the campaign, “One Company, One Driver,” pivoting to provide a fully virtual annual meeting last year that united its six offices and hundreds of employees.
