Branding | Public Relations | Website | Digital | Advertising | Outdoor
As one of only 11 de novo bank applications across the nation approved by the FDIC since 2009, Blue Gate Bank faced intense industry scrutiny on top of typical start-up challenges. Well versed in the navigation around such roadblocks, Idea Hall built the bank’s brand to approach successful entrepreneurs in an entirely new way: by appealing to their lifestyle sensibilities and showcasing our unique local market. The standout ad campaign drove deposits well beyond Blue Gate’s business plan, and the media campaign attracted regional and national attention, positioning the bank as a strong force in community business banking. These integrated efforts resulted in a highly successful launch for a leading-edge bank that’s fresh and approachable, yet feels established and sophisticated.