Be Well OC
Be Well OC Branding & Support
Branding | Public Relations | Website | Marketing | Virtual Events
In 2018, the major hospital systems in Orange County, including Hoag, Kaiser Permanente, MemorialCare and Providence Health, joined together with CalOptima, the Orange County Board of Supervisors and other faith-based, government, academic and private organizations to create Be Well OC, a robust public-private partnership designed to address mental health and wellness in Orange County.
In October 2019, Be Well announced the groundbreaking of the first of several state-of-the-art facilities to deliver mental health and wellness services throughout the community. Leading up to this integral announcement, Idea Hall, Be Well’s long-term integrated communications partner, hustled to develop the Be Well OC brand, website, digital media assets, video, and communication strategy, culminating in the October groundbreaking event that garnered more than 54 million total media impressions and over 50,000 Facebook shares from the lead story in the Orange County Register. Roughly one year later amidst the global pandemic, Idea Hall produced the virtual grand opening of the Be Well Orange Campus, garnering more than 7,000 attendees via Facebook & YouTube, 246.5 million media impressions and 152 media placements in notable publications such as Orange County Register, The Epoch Times, World Journal, Spectrum News 1 and NBC.
As Be Well OC continues to grow its role in the community, Idea Hall serves as its full-service communications partner, helping to tell its stories and garner support across Orange County and beyond. In 2021 alone, Be Well’s total social media following on Facebook and Instagram grew 172.4%, overall engagement rate increased 14.5%, organic Facebook impressions 155% and total link clicks skyrocketed 898.1%. All in the name of supporting mental health – now that’s goodness!%