United To End Homelessness

With the goal to reach functional zero homelessness in Orange County (OC) by 2024, United to End Homelessness (U2EH), a community-wide coalition powered by OC United Way, engaged Idea Hall to help educate and change hearts and minds about OC’s homeless population and mobilize local residents, corporations, foundations, government officials and entities to support a proven solution: permanent supportive housing. Through an integrated earned/paid community relations program, including media relations and digital/print/outdoor advertising, Idea Hall created a strong community conversation and elevated education and awareness around permanent supportive housing as the solution to ending the county’s homelessness crisis.