Todd serves as a business strategist and planner for go-to-market efforts and investments. His focus begins with understanding the WHY behind what our clients want and need to do, and then maps that objective back to financial planning and performance KPIs. This effort coincides with the digital media activations that he oversees. All media investment plans are tied to business outcomes that are then captured within custom build data and analytics intelligence systems. These systems become the sources of truth for what the actual business performance is.
