StorQuest Self Storage
StorQuest Branding & Support
Branding | Public Relations | Multimedia | Advertising | Digital
In an industry defined by commodity, Idea Hall helped propel StorQuest into a lifestyle storage brand that is anything but status quo. Beginning with competitive analysis and strategic thinking, Idea Hall defined the StorQuest brand with a campaign that asks people to “make room for awesome,” focusing on customer lifestyle alignment rather than just product. This strategy has given StorQuest a strong competitive difference and allowed them to amplify their brand by partnering with other recognized personalities such as Kelly Slater. Leveraging the relationship with Kelly Slater, Idea Hall developed a digital campaign that included a short video and online contest that reached over 764,745 people and included 1,155 shares on Facebook alone.