Sophie is a marketing and advertising professional who is passionate about implementing data-driven campaigns that bolster brand awareness and support business growth. Prior to Idea Hall, she held the position of Marketing Intern for a mid-size dietary supplement company in Irvine. As Marketing Intern, she was responsible for conducting routine competitive analyses, identifying key consumer segments, and individually targeting those segments with strategic messaging in order to optimize sales conversion and establish an overall stronger presence in the industry. In early 2019, she joined the Idea Hall team as a PR Intern and has risen to Associate Manager within a year. She currently manages media outreach, influencer relations and social media strategy for a number of our real estate, consumer, finance and nonprofit clients.
In May 2019, Sophie graduated summa cum laude from Chapman University, earning her Bachelor of Arts degree in Strategic & Corporate Communication with an emphasis in Advertising. In her free time, Sophie enjoys painting, finding new, fun ways to stay fit, and exploring Southern California’s best eateries with even better friends.