Sophie is a marketing data analyst and public relations professional who is passionate about implementing data-driven campaigns that bolster brand awareness and support business growth. Prior to Idea Hall, she held the position of marketing intern for a mid-size dietary supplement company in Irvine. After graduating from Chapman University, she was hired as an account coordinator at Idea Hall and quickly rose through the ranks to associate, senior associate and then account manager in less than three years. As part of the public relations and integrated communications team, Sophie wears several different hats on a day-to-day basis, conducting routine competitive analyses, utilizing data to target key market segments and optimize campaign performance, coordinating with media to secure coverage, managing influencer marketing campaigns and crafting and executing social media strategies. In May 2019, Sophie graduated summa cum laude from Chapman University, earning her Bachelor of Arts degree in Strategic & Corporate Communication with an emphasis in Advertising. In March 2022, after completing a rigorous 8-course training program, Sophie earned her official Google Data Analytics Certificate, equipping her with the skills to prepare, process, analyze and share data for thoughtful action. In her free time, Sophie enjoys painting, finding new, fun ways to stay fit, and exploring Southern California’s best eateries with even better friends.