Ready for Close-Up

December 24, 2018

Orange County Business Journal

Dec. 24, 2018

Costa Mesa-based marketing and public relations firm Idea Hall wrapped up a rebranding effort for client Ready Capital Corp. (NYSE: RC), a New York-based commercial real estate investment trust, previously known as Sutherland Asset Management Corp.

The project included creating a new company name, logo, ticker symbol, website, creative style guide and brand evolution video.

Idea Hall Group Director of Account Services Dave MacLeod said in a statement that Ready Capital challenged the firm to help unify “its disparate business lines under one brand architecture.”

The company’s logo has the characteristics of a city building at night with its grid of dots mimicking a cube. The dots represent the company’s team members and their relationships, which formed the company’s success, according to Idea Hall.

Ready Capital has more than 400 lending professionals nationwide.

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