Develop a brand that could properly introduce the $4 billion mixed-use community comprised of entertainment, retail, open space and apartments.
Idea Hall was brought in to create a unifying brand and supporting materials that would help define and carry through the project vision through entitlement through Grand Opening and beyond.
THE RALLY CRY
“It’s Time to Show the World How Exclusive can be Inclusive. Show the side of exclusive that is smart, modern, elevated, and has never been done before. This type of exclusive is for everyone. For all people. For All personalities. For all walks of life. This brand of exclusive connects tech startups to curious clients, conventioneers to vacationers, live-work-players to all those who just like to dance to the beat of their own drum. This exclusive brings together friends, families, individuals, and entire communities. ocV!BE… Exclusively for Everyone!”
THE SCOPE/DELIVERABLES
Branding: brand ID and platform, style guide, master PPT, brand video, website design and groundbreaking planning were created.
Community Outreach: Strategy, infographics, one-page handout, postcard mailer, booth, roll-up banners,
Pre-Leasing Materials
Additional Naming, investment booklet, leasing brochures, Office Space Branding, Food Hall branding, marketing pitch-decks to major tenants, entertainment of major tenants
Construction Phase Comms:
Strategic plan for construction while Honda Center and Ducks Games continued
PROJECT APPROVED UNANIMOUSLY!
Pre-Leasing milestones achieved
