Orange County Music and Dance (OCMD) wanted to spread the news about its campus expansion that would enable it to serve twice its current student body. This was important to share with prospective students/families as well as the performing arts and philanthropic communities in OC.
OCMD enlisted Idea Hall to support with media outreach as the lease was officially approved on March 26 by the Irvine City Council. Following the approval, Idea Hall pitched key local media alongside leading music and real estate publications.
Through a targeted media strategy, Idea Hall garnered 2.55M+ earned media impressions in key local publication alongside notable real estate and trade outlets. These publications reach prospective student families alongside supporters of the arts and philanthropic initiatives. These will all be key stakeholders who foster OCMD growth.
2.55M IMPRESSIONS
23.9k SOCIAL MEDIA IMPRESSIONS
COVER STORY IN OCBJ
899k SOCIAL MEDIA IMPRESSIONS
OC REG FEATURE STORY
