Cystinosis Research Foundation (CRF) is the world’s largest provider of funding for cystinosis research. The foundation’s mission is to give a voice to the 2,000 patients worldwide living with the disease as well as to educate and empower the medical community to find a cure aided by the research it funds. In pursuit of this mission, CRF was eager to find innovative ways to actively connect and engage their widespread, global community as well as educate cystinosis families about research advancements, fundraising opportunities, patient stories and upcoming events in an informative, meaningful way.
Idea Hall developed an integrated social media marketing strategy to engage the global cystinosis community across public Facebook pages, private Facebook groups, Instagram and Twitter. After working with CRF to establish the organization’s social brand and voice, identify target audience characteristics, establish key content territories and design social media graphic templates, Idea Hall was charged with developing a monthly social media calendar to create a consistent, on-brand cadence of social content on all of CRF’s social platforms. Idea Hall would then review and analyze platform analytics at the end of each month to identify the most effective content territories and optimize CRF’s social media strategy accordingly.
3.7% INCREASE IN INSTAGRAM FOLLOWERS
12% INCREASE IN INSTAGRAM REACH
2X INCREASE IN INSTAGRAM ENGAGEMENTS
2.5X HIGHER FACEBOOK FOLLOWER COUNT
