Community Preservation Partners (CPP) is one of the nation’s most active affordable housing developers. Over the past 15+ years, they have grown into category leaders, and the time had come to establish a new brand identity that more closely represented their values and vision for the future.
Following a comprehensive discovery process, Idea Hall crafted a unique brand position that celebrates CPP’s core strengths and differentiators – creativity, performance and purpose – to stand out from the competition while also connecting to their target audiences. The result is a powerful new brand expression with updated logo design, color palette and visual identity. CPP’s revamped website reflects the new look and delivers a stronger, more intuitive user navigation experience. New assets include a brand anthem video, executive team portraits and updated messaging woven into CPP’s sustaining media relations, PR and social media campaigns.
