When industrial became the commercial real estate darling in 2018, CapRock was emerging as a leader in the Western US. With approximately 11 million square feet of industrial real estate to-date totaling more than $1.6 billion, CapRock Partners sought to raise its profile and overall corporate visibility with institutional investors as it embarked on a new chapter in the firm’s history: the formation of its first $200 million institutional fund.
Our key objectives including:
Idea Hall developed a strategic integrated communications plan focused on maximum lift with a consistent brand experience across property-level and corporate marketing efforts across paid, earned, shared, owned and onsite channels.
With a robust program that included media relations, conference sponsorships, broker engagements, property marketing, digital advertising, social media, and website management, CapRock was able to exceed its goals of raising capital, increase its acquisitions and developments, entered new markets and even was tapped to asset manage a portfolio for CalPERs, a new opportunity that came to them purely from brand recognition.
30M EARNED MEDIA IMPRESSIONS
110 MEDIA PLACEMENTS
$200m+ RAISED
$1.9 COST PER IMPRESSION ($4-$6 INDUSTRY AVE.)
