As a nationwide provider of remote cancer support solutions to nearly 2 million members, AccessHope charged Idea Hall with publicly announcing the formal launch of its company and activating a sustaining public relations program, social media content development and amplification, and more.
Activate a media relations program highlighting their unique market positioning and product offerings.
Engage on social media to share company milestones, AccessHope benefits, relevant industry news.
Deliver information directly to stakeholders to spotlight the importance of innovative cancer care benefits as part of employers’ comprehensive benefits package, and acknowledge members who have been early adopters.
Idea Hall elevated AccessHope’s visibility to benefits brokers, healthcare consultants, HR leaders, NCI-level cancer centers and the oncological community. We garnered media coverage in priority outlets across industries for the brand’s formal launch, novel collaboration with Northwestern Medicine, and the appointment of Dr. Todd Sachs as AccessHope’s new chief medical officer. Through these efforts, Idea Hall dramatically increased AccessHope’s share of voice and helped credential the company within the healthcare and HR/comp & benefits industries.
211.9M IMPRESSIONS
$0.92 CPM BELOW INDUSTRY STANDARD OF $4-$6
897.67% INCREASED WEB TRAFFIC
3,351 NEW UNIQUE WEB VISITORS
10,727 SOCIAL MEDIA IMPRESSIONS
862 ENGAGEMENTS
