Michelle is a seasoned marketing professional with vast experience in brand strategy and integrated marketing communications across CPG, lifestyle, technology, corporate, healthcare, and financial industries. Michelle is an expert in creating highly visible, disruptive, and innovative campaigns aimed at women, parents, Gen Z, and DEI markets. Michelle has developed several award-winning 360 campaigns for Fortune 500 companies such as Toyota, Procter & Gamble, Bank of America, and Pfizer. One of Michelle’s favorite things about her job is being able to identify the relevant “white space” that allows brands to be strategic, creative, and personal in how they grab and hold people’s attention.