Idea Hall’s work with the Cystinosis Research Foundation (CRF) has helped their Natalie’s Wish Gala to be the number one fundraising event in Orange County and has raised enough money for CRF to be very close to a cure. This is no small feat. In the past, children with cystinosis, a rare “orphan” disease, faced certain fatality – but CRF is determined to change that. Driven by CRF’s mission, Idea Hall formulated a robust PR, content and social media campaign to actively connect the medical community with families in an informative, meaningful way. The campaign was rounded out by the development of a comprehensive semi-annual magazine – a continued pathway to education about the disease – and all the materials for their annual gala and family weekend. Our work with them has truly been a labor of love.