Idea Hall Named Marcomm Agency of Record for Goodwill of Orange County

As Goodwill OC prepares to celebrate 100 years of service, the agency’s first task will be to inform PR & marketing strategy for the nonprofit’s centennial COSTA MESA, Calif. – April 20, 2022 – Goodwill of Orange County has named Idea Hall its marcomm agency of record (AOR) for corporate branding, marketing and communications services. […]

How to Be Champions of All Things Green

By The Telegraph, Brother Business sustainability isn’t just good for the planet. If done right, it can work wonders for your brand reputation and bottom line In Britain, almost a fifth of greenhouse gas emissions (18pc) come from businesses, according to government statistics. But in the wake of television shows such as Sir David Attenborough’s […]

Deloitte’s John Mennel on How Purpose Delivers Corporate Value

By Todd Pruzan, Harvard Business Review As stakeholders increasingly expect companies to engage with societal issues, corporate purpose has become a strategic imperative that creates widespread benefits across organizations. But a new Deloitte report called “C-suite Insights: How Purpose Delivers Value in Every Function and for the Enterprise” reveals that while a broad range of […]

PGA Masters Champ Scottie Scheffler: It Doesn’t Take Perfection to Win

By Kathlene Bissell, Fansided All PGA Tour players go through a learning curve when they first start, and Scottie Scheffler learned golf’s most important lesson at the WM Phoenix Open: He doesn’t have to play perfect golf to win. Now he’s in LA at the Genesis Invitational to see if he can do it all […]

Study Finds Building a Team with More Diverse Personalities Leads to Greater Creativity

By Terra Marquette, Study Finds HOUSTON, Texas — Do great minds think alike? Perhaps. However, a recent study reveals that “mixing things up” in the workplace may actually spark even more creativity. Researchers from Rice University have found that managers who build teams with a diverse group of personalities end up reaping the rewards. On […]

Becker’s Hospital Review: MemorialCare Includes Examinations Kits to Enhance Telehealth Visits

By Naomi Diaz, Becker’s Hospital Review Fountain Valley, Calif.-based MemorialCare expanded its telehealth offerings to include remote physical examinations. TytoCare, a company that provides handheld exam kits and apps, will integrate into MemorialCare’s current telehealth platform to offer Orange County and Los Angeles County patients the ability to perform guided medical exams with providers remotely, […]

Mission-Driven Companies Have an Advantage in the Great Resignation

By Michael Waterbury, Entrepreneur Record-breaking “quit rates” defined the labor market in 2021, and about a quarter of the workforce is looking to change jobs in 2022. Despite this trend, my company has been able to retain top talent while making some extremely coveted hires. Across the board, our new hires indicated that our Goodroot […]

Homeboy Industries CEO Tom Vozzo on How Businesses Can Do Good, Too

By Tom Hoffarth, Los Angeles Business Journal In his new book, “The Homeboy Way: A Radical Approach to Business and Life,” Thomas Vozzo remembers his commitment to the hierarchy of a big corporation he worked for. He called himself “$6MDM” – just like the Six Million Dollar Man, the cyborg character of the popular 1970s […]

19 Inspiring Quotes From NCAA Basketball’s Greatest Coaches

By Cecilia Meis, Success As you fill out your bracket for the NCAA basketball tournament, remember the hard work and dedication it took—on and off the court—for those 68 teams to get to that point. Whether they’re battling to break the number of career wins like Mike Krzyzewski or battling off the court with an […]