By Lauren Barry, Audacy
Tuesday was International Women’s Day, a holiday celebrated worldwide since 1911. This year, Audacy found 20 brands that are celebrating it by giving back.
Additionally, some of the brands are honoring Women’s History Month, which runs through March.
According to the International Women’s Day website, it “is a global day celebrating the social, economic, cultural, and political achievements of women,” that is also a call to action for accelerating equality for women.
Here are some brands that gave back this International Women’s Day:
Apparel
- Birdy Grey is offering 25 percent off all mauve, lilac and silver dresses.
- Gymshark, a British fitness apparel brand announced The Changemakers Grant program designed to support the women in local communities “who are working hard to improve not just the culture, but the future of conditioning – for all women.”
- Keds shoe apparel brand is donating $25 to the Dress for Success charity for every pair of Keds Champion sneakers sold.
- Jeweler Monica Vinander pledged that all sales of its “Togetherness” friendship necklace would be donated to the Women for Women International charity from March 7-8.
- Retailer Saks announced a celebration of Women’s History Month and International Women’s Day with a campaign “spotlighting unique visionaries and groundbreaking designers,” as well as awards “three inspiring women,” will provide to a charity of their choosing.
- Sweaty Betty, a fitness apparel company, will donate one to a foundation to get girls moving for every bra purchased from March 3 to 9.
- Thinx, a brand that makes period underwear, announced it would expand its affordable collection, Thinx For All into 558 Walmart stores and provide its products to local organizations.
Technology
- Elvie, a brand that creates technology for women’s bodies, launched a global brand campaign called “Smart Bodies” in honor of International Women’s Day.
- Spotify, a popular streaming service, kicked off Women’s History month with a special playlist and initiative to promote global nonprofit organizations.
- Automotive company Infiniti and Google-owned satellite navigation software Waze partnered for the “Pave It Forward,” campaign to highlight pioneering women.
Lifestyle
- Benefit cosmetics company is working to raise $35,000 for women-centered non-profits.
- Here, Here Market is donating 10 percent of the sales of its Female Founder gift boxes Tuesday to the Sarah’s Circle charitable organization.
- Hershey’s launched the Celebrate SHE campaign for women’s empowerment Tuesday.
- Instacart expanded its advertising initiative to offer $1 million in support to women-owned brands.
- Cruise line Celebrity X announced Tuesday that, after a “long history of championing diversity and inclusion,” one third of its bridge officers are now female.
- Stationary company Papier created a special notebook for International Women’s Day. “For this and every new design sold from their collection in March, we donate 100% of profits to Women for Women International,” said the company.
According to the United Nations, the theme of International Women’s Day 2022 is “gender equality today for a sustainable tomorrow.”
“With the latest data, we now understand the vital link between gender, social equity and climate change, and recognize that without gender equality today, a sustainable future, an equal future, remains out of reach,” said the UN.
