October 15, 2018

Orange County Business Journal

Oct. 15, 2018

Costa Mesa-based marketing and public relations agency Idea Hall wants to recognize great ideas with its project, Brainchild.

The video series, which lives on its own website,, goes behind the scenes to explore how entrepreneurs and creative leaders find their inspiration and execute ideas.

Chief Executive Rebecca Hall said the agency is committed to being an “engine for great ideas.”

“We’re excited to commemorate our 15th anniversary with the launch of a series that represents our passion as an agency and tells the stories behind some of the greatest ‘brainchildren’ in our community,” she said in a statement.

The first video features World of Dance founder David Gonzalez. The three-minute video produced by Idea Hall shows viewers how Gonzalez and his Fullerton-based company started a NBC reality dance-competition series and how it grew to one of the largest dance competitions, whose winner walks away with a $1 million prize.

It’s received more than 17,000 views on Facebook and reached more than 26,000 people, according to Hall.

Future episodes will feature Executive Producer and Oscar-nominated Don Hahn, whose credits include “The Lion King” and “Beauty and the Beast;” the founders of Culver City jewelry line Dogeared; and Santa Monica-based earthquake-warning system Early Warning Labs.

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