Be Well OC

Be Well OC Branding & Support

Client Type



Branding | Public Relations | Website | Marketing | Virtual Events


In 2018, the major healthcare organizations in Orange County, including Kaiser Permanente and St. Joseph Hoag Health, joined together with CalOptima, the Orange County Board of Supervisors and other faith-based, government, academic and private organizations to create Be Well OC, a robust public-private partnership designed to address mental health in Orange County. In October 2019, Be Well announced the groundbreaking of the first of several state-of-the-art facilities to deliver mental health and wellness services throughout the community. Leading up to this integral announcement, Idea Hall, Be Well’s long-term integrated communications partner, hustled to develop the Be Well OC brand, website, digital media assets, video, and communication strategy, culminating in the October groundbreaking event that garnered over 54 million total media impressions and over 50,000 Facebook shares from the lead story in the Orange County Register. Roughly one year later amidst the global pandemic, Idea Hall produced the virtual grand opening of Be Well OC’s first mental health and wellness campus, garnering more than 7,000 attendees via Facebook & YouTube, 246.5 million media impressions and 152 media placements in notable publications such as OC Register, The Epoch Times, World Journal, Spectrum News 1 and NBC.