Carson is a digital marketing strategist who builds the systems behind measurable growth. He works on the parts of marketing that are often misunderstood: paid media at scale, full-funnel attribution, CRM and lifecycle automation, and AI-driven workflow design. Carson has run performance programs across all major channels with eight-figure annual ad budgets to match.
At Idea Hall, Carson helps organizations across financial services, professional services, and nonprofit work rebuild their martech stacks, design performance engines, and tighten their reporting so that growth is something they can actually measure. He believes brand and performance work best as one system, not as competing priorities.
Carson holds a B.S. in Business Administration from Chapman University with an emphasis in Marketing.
