AO

Matteson Capital and AO teamed up to build a 5 million square foot mixed-use development in Oklahoma City, which will include a tower ascending to 1,907 feet. This supertall tower would be the tallest building in the U.S. and sixth tallest in the world. However, the tower height varies from the original plan submitted and will require rezoning approval from the city to be built. The client was looking to generate awareness and positive sentiment for the project, leading to the development team’s rezoning request to the city.

Idea Hall provided a strategic plan identifying a series of mediable moments for development. Phase 1 of the plan was based around news of the height variance. The Idea Hall team issued a press release and conducted targeted media outreach to key publications. Once news broke, inbound media inquiries began pouring in with requests to learn more and speak to executives from both Matteson Capital and AO about the project.

News of the height variance generated more than 2.4 billion media impressions across more than 400 media outlets in less than 30 days; and included coverage in Architectural Digest, People Magazine, Good Morning America, USA Today and CNN, as well as dozens of regional and trade publications.