Goodness Report

21 years later has become “9/11 Day,” the Largest Day of Service in America

September 8, 2022

By David Paine, Co-founder and President, 9/11 Day

I will always remember where I was, on the morning of September 11, 2001. I was the founder of the Orange County-based public relations agency, PainePR, and I was getting ready to drive to San Diego for a press event to launch the new satellite radio service, XM Radio. Obviously that press event never happened.  

9/11 changed my life forever.

Nearly 3,000 people were murdered that day, and one of them was Glenn Winuk, the brother of good friend, Jay Winuk, who like me was also a public relations executive. 

Soon after the attacks, Jay and I launched the nonprofit, MyGoodDeed, with the goal of transforming the anniversary of the 9/11 attacks into an annual day of doing good. Three years later, I sold PainePR to a Canadian advertising agency so that I could focus on that mission. 

September 11 has become the largest day of service in America, recognized under federal law.  And this year on 9/11, millions of Americans will observe the anniversary of the terrorist attacks by volunteering, donating to charities, being kind to others, and doing good deeds.  

Please support this important observance by visiting, where you can download our free list of more than 100 good deeds you can do individually, or with your family, friends, colleagues,  or children.  

This year, remembering 9/11, by doing good.

Orange County's Creative Communications Agency