AccessHope Integrated Communications
Public Relations | Social Media
As a nationwide provider of remote cancer support solutions to nearly 2 million members, AccessHope charged Idea Hall with publicly announcing the formal launch of its company in October of 2021, and activating a sustaining public relations program to support milestone announcements, social media content development and amplification, thought leadership pitching, and more.
Through targeted media relations efforts, social media support and strategic stakeholder communications, Idea Hall elevated AccessHope’s visibility in front of its target audiences of benefits brokers and healthcare consultants, HR leaders, NCI-level cancer centers and the oncological community. We garnered 35 media placements in priority outlets across target industries for the brand’s formal launch, novel collaboration with Northwestern Medicine and appointment of Dr. Todd Sachs as AccessHope’s new chief medical officer, totaling 211.9 million media impressions at a cost of just $0.92 per 1,000 impressions (industry standard: $4 – $6) and dramatically increasing AccessHope’s share of voice, increased website traffic 897.67% and helped to credential the company within the healthcare and HR/comp & benefits industries.