Last week the City of Irvine, the Irvine Chamber of Commerce and The Irvine Company submitted a single bid for Amazon’s second corporate headquarter location in North America, joining – remarkably – 237 bid entrants. Idea Hall was tasked with consulting on and executing a complex media relations strategy to pierce through the crowded media space in support of the bid, garnering significant feature coverage regionally and national coverage that included Reuters, The New York Times, Business Insider, CNBC, and many more. Clearly, we are rooting for the home team.