Sophie is a marketing and advertising professional who is passionate about implementing data-driven campaigns that bolster brand awareness and support business growth. Prior to Idea Hall, she held the position of Marketing Intern for a mid-size dietary supplement company in Irvine. As Marketing Intern, she was responsible for conducting routine competitive analyses, identifying key consumer segments, and individually targeting those segments with strategic messaging in order to optimize sales conversion and establish an overall stronger presence in the industry. In early 2019, she joined the Idea Hall team as a PR Intern and was promoted to Account Coordinator shortly thereafter.
In May 2019, she graduated summa cum laude from Chapman University, earning her Bachelor of Arts degree in Strategic & Corporate Communication with an emphasis in Advertising. In her free time, Sophie enjoys painting, finding new, fun ways to stay fit, and exploring Southern California’s best eateries with even better friends.