Anita heads the Idea Hall PR Team with a focus on driving measurable business results for her clients. With a 16-year tenure at global PR firm Citizen Relations, she’s on the cutting edge of PR and marketing strategies having overseen myriad Fortune 500 accounts. She believes in an integrated approach and a broad definition of public relations to include media relations, influencer relations, social media, events, digital and acts of kindness. A graduate from Marquette University in Milwaukee, Wis., she is a NCAA Men’s Basketball fan (Go Warriors….er Golden Eagles!) and currently lives in Surf City USA with her family.