Branding, Advertising, Digital, Environmental, Trade Show
As a major player connecting credit unions and car dealerships with loan customers, CU Direct is consistently innovative. The challenge they needed to solve was purely perception – their brand image wasn’t keeping up with their true technology chops. Developing an in-depth style guide from scratch allowed us to then build out all the branding components that reflect their vibrant culture and cutting-edge products. This complete look and feel overhaul has put them front and center in the minds of clientele, with measurable results.