Refreshing The Hager Pacific Brand
Commercial Real Estate
Branding | Website Design | Photography | Print Design
Refreshing & ModernWith a well-established brand in the marketplace, it was important that we didn’t depart too far from HPP’s marketplace recognition. With that in mind, the goal was to create a refreshed brand mark that felt modern and simple, while also being scalable.
Finding The Beauty
One of the primary focuses during this project was to show to the world the beauty and character of each property in HPP’s portfolio. To that end, Idea Hall arranged for professional photos to be taken of the properties – all with an artistic eye in mind. While industrial real estate doesn’t have a strong reputation of being aesthetically pleasing, we allowed color and composition to tell the story of the space.