With over 20 years of experience in the communications and creative sphere, Hiba’s ultimate goal is to inspire strategic and forward thinking and create positive impact. Having contributed to projects in both public and private sectors, engaging various communities across Europe, the Middle East, North Africa and the Gulf, the richness and diversity of her knowledge brings in a multicultural perspective and holistic approach to integrated communication. Hiba is committed to being community‐focused and civic‐minded as her portfolio embodies multiple environmental, socio-economic, cultural, and educational avenues. She has fostered successful interactions with businesses, civil society actors and institutions to shape creative ideas, develop concrete plans, and lead cross-functional teams towards measurable results. Purpose-driven and determined to accompany her partners on their journey to convert their visions into realities, she does not shy away from complex challenges. Hiba holds a master’s degree in communications from the University of Edinburgh in Scotland and is fluent in French, English and Arabic. Mother of three children, and passionate about making a difference, Hiba is proud to be a “champion of all things good”.