Discovery Cube

Discovery Cube Integrated Marketing

Client Type

Real Estate

Services

Integrated Marketing | Public Relations | Influencer | Social Media

Overview

With the goal to drive traffic to Discovery Cube, a Southern California-based children’s STEM-education museum with campuses in Santa Ana and Los Angeles, Idea Hall was charged with developing and executing a multipronged marketing and communications strategy including digital marketing, PR/media relations, social media and influencer relations.

Idea Hall developed and executed an integrated marketing program which included key cross-promotion opportunities with Disney Jr., the Santa Ana Zoo and Visit Anaheim and an influencer program that engaged 60 local micro-influencers to visit and share their experience on social media – reaching 317,000 people and generating 600 website visits and a 34% increase in ticket sales. Idea Hall also implemented a media relations strategy that reached Discovery Cube’s core audience through high-visibility media placements and coverage on Telemundo 52, ABC 7 Los Angeles and KCAL 9, garnering a $0.30 return on investment.