Discovery Cube Integrated Marketing
With the goal to drive traffic to Discovery Cube, a Southern California-based children’s STEM-education museum with campuses in Santa Ana and Los Angeles, Idea Hall was charged with developing and executing a multipronged marketing and communications strategy including digital marketing, PR/media relations, social media and influencer relations.
Idea Hall developed and executed an integrated marketing program which included key cross-promotion opportunities with Disney Jr., the Santa Ana Zoo and Visit Anaheim and an influencer program that engaged 60 local micro-influencers to visit and share their experience on social media – reaching 317,000 people and generating 600 website visits and a 34% increase in ticket sales. Idea Hall also implemented a media relations strategy that reached Discovery Cube’s core audience through high-visibility media placements and coverage on Telemundo 52, ABC 7 Los Angeles and KCAL 9, garnering a $0.30 return on investment.
The Discovery Science Foundation also owns and operates the “Fun Zone” and developed a new plan to “bring back fun to the Fun Zone” through restoration of rides as well as the signature Discovery Cube hands-on experience to educate students, families and Ocean enthusiasts.
To support Discovery Science Foundation with its Fun Zone capital campaign, Idea Hall developed a compelling emotional story through a video and brochure that moves donors and community stakeholders to action.