Let’s face it, we’ve seen enough real estate ads with images of office buildings to last a lifetime. So what’s different about this one? In reverse order, we blurred the background of an office skyline to represent a primary aspect of SIOR. Or are they people? The SIOR logo icon is prominent in the foreground, conveying industry leadership. Or a business suit lapel. And what exactly is 3154? The hook. The foundational message that less than two brokers in a thousand achieve the credentials to become an SIOR.