Customers decide how and when to receive news and entertainment from a highly fragmented media. Honing in on target audiences is what we do best when advising media coverage for our clients and the products or services they represent. We know the right publications and journalists to work with, employ cost effective strategies to broaden reach, and frankly we’re more than a little persistent when placing media.
The internet has transformed media strategies [read our Great Ideas Blog article about this trend], and Idea Hall is adept at penetrating the Internet’s most influential Web sites and social-networking forums. We have developed our own SMART News Release™ that initiates an online dialogue between print and online media. The results are a much greater media reach for news announcements, increased web visibility to the general public (especially within the search engines and social networking communities), and greater marketing ROI for our clients.