Tieman’s Fusion Coffees represents a breakthrough in combining healthy antioxidants such as goji, matcha and rooibos with great tasting coffee. Getting the consumer market to take notice was challenging, however, and founder David Tieman utilized Idea Hall to help launch his patented coffees.
Our News Bureau service set up several early morning media tours with network television affiliates and radio broadcast stations, delivering hot coffee and a well-prepped client for on-air interviews. The results were beyond expectation and had an immediate tenfold increase in online sales. The client was amped, and we’ll drink to that!