Birtcher Development & Investments is a fifth-generation real estate company active in the development and acquisition of commercial properties in the Western United States. We have advised Birtcher since 2005 on numerous initiatives that have reinforced the firm’s identity under the stewardship of CEO Brandon Birtcher.
Corporate Identity & Brand Development - Idea Hall leveraged the family name and established design elements to create new logos at the corporate and project level. We also delivered a new tagline that further differentiated the firm and strengthened brand identity.
Media Relations - Birtcher leveraged our News Bureau in an ongoing media relations campaign that garnered media coverage in the Wall Street Journal, Los Angeles Times, National Real Estate Investor, Orange County Business Journal, GlobeSt.com, Commercial Property News and Real Estate Southern California.
Marketing Collateral - We designed and developed the firm’s corporate Web site, corporate brochure, advertisements, and e-newsletter. We also created project-level signage, brochures and Web sites.www.birtcherdevelopment.com
70th Anniversary Campaign - Idea Hall is in the midst of a year-long integrated marketing campaign to celebrate the Birtcher family’s 70 years in business. Our work includes a special anniversary logo design, the Legacy of Leadership monthly video series, monthly e-blasts, advertising, and a web-based interactive timeline. You only turn 70 once!