Portfolio

ClientsBixby Land Company

Bixby Land Company is a privately-held REIT and a pioneer in Southern California real estate development. Bill Halford took over as CEO in 2006 and launched the company into a new growth phase that has increased the firm’s holdings to 6 million square feet of commercial space.
  • Corporate Identity & Brand Development - Bixby came to us for strategic counsel and design work that would recognize the company's Southern California roots and reinvigorate the Bixby brand.  We created a new corporate logo and rolled out a design package that included everything from business cards to an annual report to a new Web site. www.bixbyland.com

     
  • Media Relations - We elevated the Bixby name with a comprehensive campaign that has delivered a marked increase in press coverage in the real estate, financial and general business media, both nationally and locally.  Idea Hall ensures that the Bixby brand stays top-of-mind with tenants and key influencers.
     
  • Advertising – Idea Hall developed a series of ads to communicate Bixby’s position as an active player in the market. Our "We See Lemons a Little Differently" ad was a standout piece in regional business and trade publications.