Buchanan Street Partners is a real estate investment management firm that provides equity and debt capital for commercial real estate and manages investment capital for institutional and private investors. Idea Hall has partnered with the team at Buchanan since 2006 on an integrated marketing campaign that has included:
Media Relations - Our News Bureau service has produced media coverage in the Wall Street Journal, Los Angeles Times, Orange County Business Journal, Institutional Real Estate Investor, Real Estate Forum, Pensions & Investment and Investor’s Business Daily.
Event Marketing & Support - The folks at Buchanan love to throw great events, and Idea Hall has advised on and executed several of them. Idea Hall has provided marketing, media relations, creative, strategic and logistical support for Buchanan’s Challenge for Children, Real Estate Summitand Encore for Education. From corporate athletic competitions to a House of Blues rock concert, we have stretched our event marketing creativity well beyond convention.
Web Site - After extensive branding and competitor research, Idea Hall launched Buchanan’s latest Web site with a new color palate and design discipline. We developed the Web site from start to finish, providing the design, copywriting, custom photography, final production and content management system (CMS) training. www.buchananstreet.com
Advertising - Supporting Buchanan’s tagline, Capital You Can Count On®, Idea Hall built an ad campaign to showcase the firm’s human capital – their employees. We followed that up with an award-winning campaign highlighting the creative, expert, complete and human facets of the firm.
