ClientsChapman University
Idea Hall has been active in promoting several initiatives for the university. We helped them launch a program for sustainable development, and we’ve advised Chapman’s College of Educational Studies (CES) on ways to grow enrollment and reposition their program at the national level. Chapman is really going places, and we’re glad to be a part of their success. Go Panthers!- Brand Identity - Idea Hall researched dozens of peer institutions before developing a full scale branding plan for Chapman CES. We redesigned the brand with a new logo, mission statement, core values, and a tagline to match: “Changing education, changing the world.”
- Collateral Materials - With the new branding in place, we designed a new brochure, slick sheets, and an ad campaign geared toward the recruitment of students and the reinforcement of the overall brand.
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Microsite - Idea Hall designed and delivered a micro Web site for Chapman CES to differentiate it from the university at large (www.chapmaneducation.com). We a social marketing platform to greatly enhance the online conversation between students, faculty and academia.
