Great Ideas

Great Ideas Blog

"Ideas are like rabbits.  You get a couple and learn how to handle them, and pretty soon you have a dozen." - John Steinbeck

Like Steinbeck, we believe great ideas beget more great ideas. The Idea Hall blog was designed to foster the exchange of ideas that educate, enlighten and entertain. Trouble is, we've been busy with client work, haven't given our blog much attention and we're taking it down for the time being.

We're still full of great ideas, and we're using them to come up with an even easier way to share them. Stay tuned!

A Final Thumbs Up for Roger Ebert

04/08/13 - Roger Ebert stands out as a model to be emulated in how he cultivated and nurtured his following. He will be missed.

What Does Color Mean to Your Business?

03/08/13 - There is a science and craft to color management to ensure brand consistency in printed materials.

Aunt Millie Asked Me What PR Is... What Do I Tell Her?

02/21/13 - It is always interesting when PR pros are asked by someone with limited knowledge of public relations to define what they do. Here is a brief primer.

Answering One Simple Branding Question: What Business Are You In?

02/07/13 - Whether you want to develop your brand or want to further strengthen one that’s already rolling, an important touchstone to growing its effectiveness is to remind yourself: What business are you in?

Listening on Social Media is First Line of Defense for Promoting Brand

01/31/13 - In marketing, as in life, the most important skill required for effective communication is listening. Listening is the first step in creating the marketing magic that happens when your customers start marketing you.

A Tale of Two Awards: Baseball Hall of Fame and Oscars Head in Opposite Directions

01/10/13 - How the Academy of Motion Picture Arts and Sciences and Baseball Writers’ Association of America handle their industry recognition affects their brand